Exploring the Behavioral Intentions of Food Tourists Who Visit Crete

Food tourism has been growing globally in recent years. is considered as special interest tourism, attracting tourists who have a great food. Tourists spend significant percentage of their budget on the purchase local food products and related activities, contributing to sustainable development touristic destination process. This survey took place Crete, Greece, throughout period 2021, 4268 valid questionnaires were completed by international tourists. For data analysis, Structural Equation Model an extended Theory Planned Behavior Model, based subjective norms, attitudes, perceived behavioral control, satisfaction, used better understand consumers’ intentions revisit recommend region Crete. The outcomes research pinpointed that quality value foods positively influenced which, turn, evoked favorable Crete destination. Moreover, while attitude, norms seem be most drivers affecting positive intentions, behavior control seems had no impact. implications limitations survey, well future recommendations, are also discussed.